ROAS means return on ad spend. It compares revenue with advertising cost.
Formula: Revenue divided by ad spend. For example, $500 revenue from $100 spend equals 5x ROAS.
Last updated: July 3, 2026
ROAS means return on ad spend. It compares revenue with advertising cost.
Formula: Revenue divided by ad spend. For example, $500 revenue from $100 spend equals 5x ROAS.